Rocky Mountain Regulatory Affairs Society
Rocky Mountain Regulatory Affairs Society




Why Third-Party Reimbursement Is Critical to the Development of Medical Products


Wednesday, October 18, 2017

College Hill Library, Front Range Community College, Westminster, CO


3:30 – 4:00 pm Networking and refreshments


4:00 – 5:00 Program


RMRAS is pleased to present, Carolyn R. Moora, CPC, President, Reimbursement Principles, as our October speaker.       


Summary of Presentation:

The presentation will describe:

  • what reimbursement is
  • why positive coverage is important for new medical devices/technologies
  • real-life examples of what went wrong and what went right
  • a continuum of the reimbursement process throughout the product life cycle (from concept through market launch).
  • how reimbursement mistakes can cause marketing failure for medical devices
  • TAVR cases which are being aggressively marketed to patients by manufacturers 


Speaker Bio:

Carolyn Moora is a veteran consultant to health-care professionals including technology company executives, hospital administrators, physicians, audiologists, occupational and physical therapists and others specializing in medical finance, reimbursement, marketing, and strategic business planning.   She specializes in reimbursement issues for medical device and pharmaceutical manufacturers including reimbursement during clinical trials.   Prior to launching her consulting practice in 1998, she spent eleven years developing reimbursement and marketing strategies for highly innovative medical technology companies specializing in implantable functional electrical stimulation products such as the cochlear implant, and implantable products that restore movement to spinal cord injury patient.  Ms. Moora has published and lectured extensively on successful reimbursement strategies.  Ms. Moora is a Certified Professional Coder (CPC) credentialed with the American Academy of Professional Coders.



Please RSVP to




Front Range Community College, College Hill Library, L-107* Westminster, Colorado [*Please note this is not the room we usually meet in at Front Range – see directions below]   


Directions from Denver:

Take I-25 to Hwy 36 toward Boulder Take Hwy 36 to Sheridan Blvd, exit north Stay on Sheridan to 112th Avenue, turn east Go ½ mile and Front Range Community College will be on your left Turn left into the first street and go to the lower parking lot. Enter the library and Room 107 is the first room on the right.  [For further directions, call 303-404-5539]  


Directions from Boulder:

South on Highway 36 to 104th Avenue (Church Ranch Blvd) exit East on 104th Avenue one mile to Sheridan Blvd North on Sheridan Blvd to 112th Avenue East on 112th Avenue, go .5 mile – Front Range will be on your left. Turn left into the first street and go to the lower parking lot. Enter the library, and Room 107 is the first room on the right.  [For further directions, call 303-404-5539 


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Rocky Mountain Regulatory Affairs Society


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